3 Clever Marketing Tips for Real Estate Agents

The concept of marketing has been constantly changing and evolving in the last decades, but it has never moved as fast as it has in the last couple of years. With more and more platforms, apps and websites aimed towards realtors and agents, it is becoming increasingly difficult to choose the best marketing tools. Ideally, you should try to test all available tools and strategies and cover all your bases. However, most agents don’t have enough time and money to invest in all marketing strategies, so they must focus on a few key tactics that should yield the best results. In what follows, we will give you 3 tips that will improve your marketing strategy and bring you more leads with less money.

1. Increase your website’s conversion rate

Assuming that you have already invested some time and money to build a steady traffic to your website, it is now time to focus your efforts towards the conversion rate. You may find this hard to believe, but if you play your cards right, you can get more business from 200 visitors per month, than you can get from 2000. It is all about understanding how your content is received. First of all, you have to make sure that your contact information is visible on all the pages of your website. Moreover, it is essential to include a CTO (call to action) button on all your pages. In real estate, the call to action can be an invitation to sign up for a newsletter, or to contact the agent for various inquiries. In either case, the visitors must give their email addresses so that you can contact them. Ideally, you should give out some incentives to get people to respond to your call to action, so you can offer them relevant downloadable content or a free consultation. You should also consider using some heat maps to see how your visitors interact with your content.

2. Spice up your content strategy with videos

Videos are slowly but steadily taking over the online marketing world. It seems that people tend to trust videos more than they trust written content, because videos require more work, so they seem more authentic. In real estate videos, it is very common to showcase various properties or neighborhoods, but you can also show some real testimonials from former clients. You could also consider a vlog format with advice for buyers and sellers.

3. Make the most from FSBO leads

If you are still not contacting FSBOs, you are missing out on a lot of business. FSBOs are among the easiest leads to convert, since these people have already decided to sell their homes. However, the problem with FSBOs is that they are scattered all over the internet and the local newspapers, so it can take a lot of time to track them down. The good news is that you don’t actually have to put in the legwork, because nowadays you can work with web-based FSBO services, that will give you fresh FSBO leads on a daily basis. There are several providers to choose from, so to make the right choice, we advise you to test them all with free trials to see which one delivers the freshest and most relevant leads.